Live now, the campaign features celebrities including model Winnie Harlow, drag queen Bimini and recording artists Krept & Konan.
It consists of a series of three adverts inviting viewers into four different scenarios, celebrating people who are proud to express themselves and encouraging audiences to do the same. The adverts are running across on-demand and social media, and are supported by outdoor posters.
Each celebrity represents a different Cîroc flavour – Winnie Harlow as Pineapple, Bimini as Red Berry and Krept & Konan as the blue dot variant.
Read more product news