Yoplait has announced a new on-pack promotion in partnership with Team GB called Moments of Gold ahead of the 2020 Olympic Games.
The £2.4m campaign, which launched on 1 June, is part of Yoplait’s three-year partnership with Team GB as official yoghurt partner. It is available across packs of Petits Filous, Frubes and Wildlife.
Prizes up for grabs include the chance to meet either double Olympic Rowing champion Helen Glover or two-time bouldering world champion Shauna Coxsey, as well as vouchers for bikes and Team GB merchandise.
Glover and Coxsey are also ambassadors for the campaign alongside skateboarder and Team GB’s youngest Olympian Sky Brown, karateka world champion Jordan Thomas, 2016 badminton medallist Chris Langdridge, and head men’s tennis coach Leon Smith.
The campaign will include new TV adverts for Frubes and Petits Filous that will promote the on-pack offering, as well as in-store POS and a social media campaign.
Joanna Goodman, head of marketing for yoghurt, Northern Europe at Yoplait parent company General Mills, said: “Working with an array of Team GB ambassadors will further our mission to help kids get the right daily nutrition to lead active, happy lives, growing a generation of strong, healthy kids. Kicking off ahead of a big summer of sports, it will be a great opportunity for retailers to maximise sales, help kids get active and make the yoghurt aisle stand out.”
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