Spar retailers have reported increases of more than 20% in their food to go sales after taking on their symbol group’s Daily Deli food service concept.

Daily Deli was unveiled at the Spar Glenwell store in Belfast last February, which saw the installation of a serving counter and new branded sandwiches, baguettes and fresh salads at the business.

The company said the move would give more of its retailers the chance to introduce a branded food service offering in their stores.

Store owners said Spar has since been conducting trial runs with other stores across the UK and are now rolling out the scheme to its entire retail estate.

Justin Taylor, who runs Spar Winford Ford in Bristol, has been trialling Daily Deli since December.

He said: “We introduced Daily Deli as part of a big refit of the store, and we took on a self-service counter and sandwiches to complement our existing food to go range.

“Since then, I would say our food to go sales have grown by 23% and we’re now looking to expand the range.”

Julian Taylor-Green, owner of Taylor-Greens Spar in Hampshire, said he is due to start running Daily Deli in his store from the end of March.

“We’re new in trying to drive our food to go and sandwich operation, and I think Daily Deli will provide us with a clear, concise offer to take our customers,” he said.

Ian Taylor, head of retail at Spar, said: “Daily Deli is a great way of showing our customers that they are getting a fantastic quality proposition from Spar.

“Offering Daily Deli in stores is another way of helping our retailers stand out from their competitors.”