Müller removes the sugar from its Müllerlight Greek Style yoghurt recipe
Müllerlight Greek Style is to contain no added sugar following a complete recipe revamp by the company. The new range also contains a 500g format.
Müller has revamped the recipe of its Müllerlight Greek Style range, which now contains no added sugar.
The new recipe is still fat free and is rolling out across its Luscious Lemon, Coconut & Vanilla and Skinny Latte flavours. The new range also includes a 500g Müllerlight Greek Style pot.
The launch will be backed by a new TV ad, as well as digital and print advertising.
Michael Inpong, chief marketing officer at Müller, said: “It’s really important to offer consumers choice. Having a range that now includes both small and big pots gives consumers the choice of enjoying yoghurt the way they want to.”
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