Mondelez International has added Philadelphia Lightest Herbs to its Philadelphia range, available now with an RRP of £1.99.
The soft cheese contains only 11% protein and 3% fat, and has been launched to meet ongoing consumer health trends.
The brand has benefited from a sales increase of 10% year on year, and Philadelphia Lightest Herbs is expected to add incremental value to this.
Paola Cassinelli, Philadelphia’s senior brand manager at Mondelez, said: “The Philadelphia brand is in 5.4% growth and is bringing new shoppers to the into the category. By introducing this launch we’re offering shoppers all the benefits of our healthiest ever Philadelphia product.”