New discount outlet easyFoodstore has not ruled out adding fresh and chilled lines as it reviews its range as part of expansion plans.

Plans have been drawn up to potentially double or treble the 750sq ft store in Park Royal, north west London, months after it opened in February offering a basic range of products at “rock-bottom prices”, including Booker’s own label Euro Shopper line. 

Richard Shackleton, easyGroup communications director, told Retail Newsagent: “It is a much more difficult supply chain to manage. It is being explored, but there’s no firm decision yet.

“We are looking at our entire range based on customer feedback and what they do and don’t like, but we are completely open about it.”

Mr Shackleton said there was also the possibility of more stores opening.

“We are always looking to open stores, whether through the franchise route or property we buy,” he said. “It’s always an option. We are just taking this very slowly at the moment.”

He added the store has seen demand drop by around 25% since the initial rush following its opening, which resulted in stock selling out within days and security being called in to manage queues.