Babybel has announced the continuation of its partnership with Comic Relief’s Red Nose Day campaign.
As part of its 22nd year supporting the charity, Babybel will donate 5p to Comic Relief for every limited-edition promotional pack sold.
The limited-edition packs also include suggestions for ways to raise money for Comic Relief. They will be available to retailers from 18 February.
Babybel will support the partnership with TV, on-demand, social media and influencer marketing.
Ollie Richmond, Brand Manager at Babybel, says: “We’re extremely proud of our long-standing relationship which has raised over £1.5M for this brilliant charity to date and we really hope that this year’s campaign, through the support of our retail partners, will result in even more money going to this worthy cause.”
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