fbpx

Carabao launches 500ml PET bottle format across core range

Range will be available to convenience later this summer following an initial launch in Poundland

carabao 500ml PET

Carabao has launched 500ml PET bottles across its core range.

The new bottles are available in Original, Mango Burst, green Apple and Mixed Berry.

Their launch comes in the wake of Carabao’s Original bottle launch in Poundland stores in March, which the supplier says has been a success.

They will be available to convenience and wholesale later this summer, following an initial launch in Poundland and on Carabao’s website.

John Luck, chief marketing officer at Carabao UK&I, said: “Carabao research revealed that 87% of frequent energy drinkers would buy a 500ml resealable bottle version of their favourite energy drink with convenience and responsible consumption being the main drivers.

“Extending our range into this larger pack format was the obvious next step to give our consumers what they want and to help our customers grow.”

Read more product news

Comments

This article doesn't have any comments yet, be the first!

Become a member to have your say