Carabao and Smiths News have announced a nationwide partnership, following a successful five-month trial in the northeast of England.
The partnership allows retailers supplied by Smiths to order Carabao stock, with exclusive deals available through Smiths’ sister brand Instore.
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Retailers can order Carabao stock through the wholesaler’s account management app SNapp and it will be delivered alongside their morning newspaper and magazine delivery.
As part of the nationwide expansion, all Smiths News retailers will be able to buy three cases and get one free across Green Apple, Orange Blast, Mixed Berry and Original varieties.
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