A retailer has boosted his sandwich sales by 10% following the introduction of Spar’s redesigned own brand range. 

The packaging now features a larger window and branding to help distinguish between flavours more easily. 

Baz Jethwa, who runs three Spar stores in Bolton, began selling the range in February.  

“My pre-packed sandwich sales have increased by 10%. It’s easier for customers to see what’s inside and the more premium design stands out more compared to the previous range,” said Mr Jethwa.

Spar UK brand manager Olivia Basten added: “We are continually redeveloping our products to make them even better for shoppers.”