Health is one of the biggest factors shaping shoppers’ behaviour across convenience, and has led to a growth in sales of on-the-go yoghurts, Danone has said.

Mark Scannell, head of category at Danone, said the category is growing at 43% year on year, because of their associated nutritional benefits compared to snacks and as more shoppers are looking for healthier options that can be eaten quickly. 

He added: “Almost half the UK population are eating breakfast out of home and 20% of them are eating yoghurt. We have also seen a growth in cereal topped with yoghurt, with value sales growing at 22.5% year on year.”