Calbee is launching a national TV advertising campaign for Seabrook Crisps, as it looks to capitalise on the brand’s recent growth.

The ad push coincides with Calbee’s claim that the Seabrook brand’s growth is outstripping that of the overall crisps market by 20%.

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The ‘Brilliant By The Bagful’ campaign launches today (1 March) and is set to run on TV for four weeks in partnership with ITV. It will also be supported with digital and social media advertising, as well as in-store activity.

It is Seabrook’s first TV appearance in almost 15 years, and will spotlight the brand’s core flavours: Sea Salt & Vinegar, Sea Salted, Cheese & Onion, Prawn Cocktail, and Beefy.

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Jon Wood, commercial director at Calbee UK, said: “The new campaign marks the start of a three-year investment programme to improve the brand’s national awareness and in our view, really captures Seabrook’s personality and positioning.”

He added: “It’s been a strong year for Seabrook Crisps and we hope to build on this progress in 2021 by further investing in the brand and launching more new products such as Loaded Fries.”

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