Cadbury platinum jubilee

Mondelez has announced that Cadbury is launching two commemorative packs in celebration of the forthcoming Platinum Jubilee.

The limited-edition packaging will be available from early May across Cadbury Roses 423g tins and Cadbury Dairy Milk 360g tablets.

The Roses tin will be emblazoned with a crown image, while the Dairy Milk design will showcase the Platinum Jubilee’s official emblem.

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Benazir Barlet-Batada & David Clements, senior marketing directors at Cadbury, said: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years.

“The new limited-edition packaging across formats will be a great way to generate excitement in store and gives shoppers a keep-sake to remember this great event.

“We’ll be giving retailers significant in-store support and would advise them to ensure the limited-edition packaging is highly visible in-store to make the most out of the occasion.”