Mondelez has unveiled details of this year’s summer Cadbury ‘Match & Win’ promotion, back for a third time and starring footballer Thierry Henry.

It will build on 2018’s campaign, which was Cadbury’s biggest ever on-pack activation. This year, it will be backed by a £1.5m campaign, including PoS, outdoor advertising and digital and social media marketing.

‘Match & Win’ will feature on 170 million packs across Cadbury’s singles, multipacks, sharing bags, blocks and biscuits ranges.

After buying a product, shoppers have to enter the promotional code inside the pack on

When the code is entered, they will receive a predicted score for a Premier League game. If the predicted score matches the actual match score they can win prizes, including match day experiences, Premier League match tickets and Cadbury FC merchandise.

Available until 25 October, the promotion will run across bestselling brands, such as Twirl, Wispa, Crunchie, Boost and Double Decker, as well as new launches and sharing options, including Cadbury Fingers, Cadbury Dairy Milk Giant Buttons, Bournville Buttons and Cadbury Dairy Milk Big Taste Oreo Crunch.