The ‘Sign with fingers big and small’ campaign, created in partnership with the National Deaf Children’s Society, encourages people to learn British Sign Language (BSL).
It was created with a team of deaf specialists and a panel of people from across the deaf community.
Alongside a video which plays on TV, on-demand and YouTube, the campaign features lessons in BSL to help people learn everyday sayings such as “Fancy a cuppa?” or “Having a good day?” Illustrated animations of these phrases will appear on YouTube, digital out of home and social media.
There will also be a ‘Sign with fingers hub’ online with links to additional resources and learning, deaf awareness and inclusion advice.
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