Prizes include a chance to win a family trip to watch a participating football club on its 23/24 pre-season tour including flights and accommodation. Other prizes include one of 300 away team football shirts and thousands of Love2Shop vouchers.
Four clubs are included in the promotion: Arsenal, Tottenham Hotspur, Manchester City and Manchester United.
To enter, shoppers buy any promotional product and scan its batch code and barcode at awaywins.cadburyfc.com
Alexandra Sweeney-Lui, brand manager for Cadbury at Mondelēz International, said: “Through our Cadbury FC partnership we love giving our shoppers the chance to win truly unique experiences, and Away Wins is one of our biggest promotions yet, running across chocolate, biscuits and sugar confectionery.
“The promotion offers the chance to win a family trip to see a top football team perform, coupled with instant win prizes, ensuring it will be a hit with shoppers.
“We’d encourage retailers to make sure that they are stocked up on the wide range of products and add visibility through our impactful Point Of Sale and secondary siting to take full advantage of the promotion in store.”
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