This marks the second year of the official partnership agreement between the supplier and the festival. This year’s Glastonbury is the first since 2019, following a two-year hiatus due to the Covid-19 pandemic.
As part of the partnership, Brothers will give away 10 pairs of Glastonbury tickets as well as thousands of other prizes through an on-pack promotion.
Brothers’ new Festival Apple Cider variety will be available at the festival, alongside its Toffee Apple and Wild Fruit flavours, among others.
Michael Eavis, creator of Glastonbury Festival, said: “Local provenance and heritage is important to us, so we love having a Somerset cider producer at the Festival to showcase some of the best this county has to offer. Brothers Cider is produced less than three miles from the Festival site and we have proudly welcomed them every year for the last 27 years.”
Matthew Showering, managing director of Showerings Cider Mill where Brothers is brewed, added: “We are honoured to be returning to Glastonbury Festival this year. Having introduced Brothers Cider to Glastonbury back in 1995, the festival holds a special place in our hearts. This partnership is sentimental for our brand and our heritage as a local Somerset producer”.”
Glastonbury takes place between 22 and 26 June. Headline acts include Paul McCartney, Billie Eilish and Kendrick Lamar.
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