weetabix £1 pmp drinks

Weetabix is bringing back its £1 price-marked pack (PMP) range of 250ml One The Go drinks due to popular demand.

The limited-edition bottles are available to convenience and wholesale now across Strawberry, Chocolate, Vanilla, Banana and Caffé Latte varieties.

Their relaunch will be accompanied by Weetabix’s field sales teams visiting more than 1,000 UK convenience stores to encourage distribution of the range. There will also be PoS materials available.

Weetabix starts 2022 with major new ad campaign

According to the supplier, the entire On The Go range is HFSS-compliant.

Christian Sarginson, marketing manager for Weetabix On The Go, said: “Weetabix On The Go is the UK’s number one breakfast drink and is a £9.9m brand with an almost 54% share of the breakfast drinks sector. We’re always looking at ways to offer a convenient breakfast for those hectic mornings. The relaunch of the PMP comes at the ideal time for convenience retailers, with more people looking for breakfast and snacking options on the move.

“We know that once trialled, we generate strong repeat sales with shoppers loving the great taste and smoothness of the drink. After we first launched the £1 PMP offer on a limited-edition basis back in December 2020, we saw phenomenal demand from both retailers and consumers, bringing newcomers to the category.”

Read more: breakfast products, news and articles