Available to retailers now, Burtons Biscuits has introduced individually-wrapped packs of Wagon Wheels, aimed specifically at the convenience channel with an RRP of 49p.

The launch follows a successful year for the brand, currently bought by almost one in five households with annual sales of £18.6m, up 8.6% year-on-year. 

They will be available in cases of four counter display units, comprising of 24 single wrapped Wagon Wheels per unit, ideal for positioning at till points or on hot-drinks counters to drive impulse sales.

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