Mondelez’s fastest-growing biscuit brand Mikado is bringing a new flavour to the market with the launch of
Mondelez’s fastest-growing biscuit brand Mikado is bringing a new flavour to the market with the launch of Dark Intense.
The biscuit is layered with a 70% dark chocolate mix which comes in 70g packs, RRP £1.45, in cases of 24.
Katie Dade, Mikado brand manager at Mondelez International, said: “Premium and dark chocolate are the fastest-growing segments in chocolate and, backed with marketing support throughout this year, we believe this launch will help retailers drive biscuit sales.”
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