Mondelez to launch French biscuit brand LU in UK

LU was first founded in 1886 in Provence

LU UK launch

Mondelez is bringing French biscuit brand LU to the UK with the launch of four varieties.

Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte and Le Petit Citron will be available to retailers. LU can trace its brand history back to 1886.

All four varieties have an RRP of £1.50 per case. Le Petit Beurre comes in cases of six, Le Petit Citron comes in cases of seven, Le Petit Chocolat comes in cases of 14, and Le Petit Biscotte comes in cases of 10.

Charlotte Parkes, Senior Brand Manager, LU, said: “It’s not every day that you can say you’ve worked with a French icon. LU’s range is a real treat and these treats are sure to be a hit with biscuit lovers in the UK. With these four varieties, we bring something truly unique to shelves. Each with their own irresistible flavour, these recipes have more than stood the test of time.”

Better Retailing has reached out to Mondelez concerning a release date for the brand.

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