Burton’s Biscuit Company is expanding its Maryland Cookies range with a Choc Chip and Coconut flavour, available exclusively to convenience retailers.
Available from 1 October, the Choc Chip and Coconut variety will join the existing range, available in £1 price-marked packs (PMP), in 200g formats.
The supplier said coconut and chocolate flavoured biscuits are growing at 65% year on year within convenience, highlighting the demand for the flavour.
Kate Needham, marketing director at Burton’s Biscuit Company, said: “In recent years there has been an explosion of new flavours and textures within the biscuit category.
“We believe Choc Chip and Coconut will be incremental to the Maryland brand, and drive category growth by offering an on-trend flavour that will appeal to new shoppers.”
Burton’s recently rolled out a new £1 PMP (200g) range, replacing its 99p PMPs (136g), offering shoppers better value for money to help drive impulse sales.
Read more product news