Maryland Choc Chip and Coconut exclusive to indies

Burton’s Biscuit Company is expanding its Maryland Cookies range with a Choc Chip and Coconut flavour, available exclusively to convenience retailers.

Available from 1 October, the Choc Chip and Coconut variety will join the existing range, available in £1 price-marked packs (PMP), in 200g formats.

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The supplier said coconut and chocolate flavoured biscuits are growing at 65% year on year within convenience, highlighting the demand for the flavour.

Kate Needham, marketing director at Burton’s Biscuit Company, said: “In recent years there has been an explosion of new flavours and textures within the biscuit category.

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“We believe Choc Chip and Coconut will be incremental to the Maryland brand, and drive category growth by offering an on-trend flavour that will appeal to new shoppers.”

Burton’s recently rolled out a new £1 PMP (200g) range, replacing its 99p PMPs (136g), offering shoppers better value for money to help drive impulse sales.

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