Pladis has launched a new seasonal Flipz sharing bag to help retailers drive sales during the Christmas sales period.

The limited-edition packs are available now in 160g formats, with an RRP of £2. The new bags include Christmas-theme pretzels, including speckles of snow, and a new festive on-pack design.

Available in Milk Chocolate and White Fudge variants, the package is recyclable through Pladis’ partnership with Terracycle.

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Jonathan Bull, head of McVitie’s commercial & seasonal brand at Pladis, said: “The Flipz brand is worth £14.3m and accounted for 30% of the total growth in everyday treats over the past year.

“Christmas provides retailers with an opportunity to boost sales across all sharing formats as sharing snacks are so instrumental to the season. We expect this to ring particularly true this year, as more households spend time at home over the festive period. We’ve increased the size of our classic Flipz bags, plus add a ‘more to share’ flash to drive visibility and strengthen the appeal among these shoppers.

“Since launching in the UK in 2018, Flipz has built an incredibly loyal shopper base, with a strong repeat purchase rate of 33%.”

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