Available now, the packs with the 89p on-pack flash are: Batchelors Super Noodles Chicken, Curry and BBQ Beef varieties, and Batchelors Pasta ‘n’ Sauce Cheese & Broccoli and Chicken & Mushroom varieties.
Courtney Lewis, customer director for independent, convenience and wholesale at Premier Foods, said: “With the cost-of-living crisis forcing consumers to be even more savvy when shopping, offering value and delivering a strong, engaging message that provides shoppers with ‘value confidence is more important than ever.
“We expect our new PMPs to help retailers drive sales by engaging shoppers through a strong value message on-shelf which in turn will help convert more impulse purchases and increase basket spend. By having a value price point captured on the pack we have also made this simple for retailers to execute.
“We see these PMPs providing significant added value throughout the convenience supply chain. By stimulating increased purchase volume from consumers, we expect that retailers will sell through more volume, resulting in increased sales for them, and in turn, for wholesalers.”
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