Barr Soft Drinks is relaunching its Barr Family range with a new look to create standout on shelf.
The new packaging will be rolling out from December across all 500ml and 2l PET, 750ml glass and 330ml can formats, including multipacks.
New PoS and display units for retailers and wholesalers will also be available from early 2023.
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Adrian Troy, marketing director at Barr, said: “Barr has a longstanding, loyal customer base, not just in Scotland, but increasingly so across the rest of the UK. Thanks to its great value, flavours and fun appeal, it continues to be a firm favourite for shoppers in flavoured carbonates.
“This new look will refresh the brand and draw in even more shoppers, particularly from the younger generation who are looking for a fun and fruity entry into the category and already love our Drink Now ranges.
“We know that more shoppers are switching to private label across many other categories, but flavoured carbonates are not seeing this change in behaviour, as shoppers continue to choose their favourite brands. We are confident that retailers can drive incremental soft drinks sales by stocking the full Barr range in a variety of formats.”
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