Burton’s Biscuit Company is backing Maryland with new packaging, products and a digital campaign.

Available from this month, Maryland Thins are aimed at 25-45-year-old shoppers and are available in two flavours, Milk & Dark Choc Chip and Salted Caramel, RRP £1.49. They come in 128g packs in cases of nine.

The new design will roll out on the rest of the range by the end of July.

It will be supported by digital and social media activity, as well as TV advertising at the start of next year.

Maryland is growing by 10% year on year and last year was bought by 800,000 additional households.

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