bombay citron pressé (1)

Bacardi is expanding its Bombay Sapphire gin brand with the launch of Bombay Citron Pressé.

Inspired by the Tom Collins cocktail, Citron Pressé (37.5% ABV) is made with Mediterranean lemons.

It is available from Unitas Wholesale from 10 May at an RRP of £23.

Bacardi launches new lemon-flavoured Bombay Sapphire variety

Natasha Curtin, global vice president for Bombay Sapphire, said: “We know our fans have a curiosity for authentic and new flavour expressions, while tending to favour natural, premium ingredients with no added sugar. After our successful launch of Bombay Bramble, we are proud to be building out our flavoured portfolio and continuing to elevate the flavoured gin category with Bombay Citron Pressé – inspired by the iconic, the Tom Collins.”

The supplier will support the launch of Citron Pressé with a marketing campaign in including in-store PoS, in-bar activations, out-of-home advertising, on-demand, social, digital and influencer marketing.

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