Babybel and Comic Relief continue partnership with limited-edition pack

The supplier is donating 5p to the charity for every pack sold

babyel comic relief

Babybel and Comic Relief are set to continue their 23-year partnership this year.

As with last year’s tie-up, the partnership will see the supplier donate 5p to Comic Relief for every limited-edition promotional pack sold.

It hopes to continue contributing to donations to the charity as well as drive Babybel sales. A 2021 study found the brand’s Comic Relief campaigns drove a 37% sales uplift.

The promotional packs are available to retailers now, while stocks last.

Bel will support the partnership with marketing across TV, on-demand, social media, influencer and celebrity collaborations.


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