Babybel and Comic Relief are set to continue their 23-year partnership this year.
As with last year’s tie-up, the partnership will see the supplier donate 5p to Comic Relief for every limited-edition promotional pack sold.
It hopes to continue contributing to donations to the charity as well as drive Babybel sales. A 2021 study found the brand’s Comic Relief campaigns drove a 37% sales uplift.
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The promotional packs are available to retailers now, while stocks last.
Bel will support the partnership with marketing across TV, on-demand, social media, influencer and celebrity collaborations.
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