Aspall Cyder will air its first-ever TV advert later this year as part of a a £3m marketing investment by owner Molson Coors.
The investment, which begins in June, will also include on-demand, digital, social media and out-of-home advertising.
It follows a £13m investment in the Aspall Cyder House in Suffolk across three years which has increased the site’s capacity by nearly 60% to the equivalent of 70 million pints each year as the demand for super-premium cider grows.
Other investments include a new fermentation building and reformatting of the ‘tank farm’ where the cyder is stored to create space for future expansion.
Additionally, all waste water treatment is now carried out on site to reduce environmental impact and a new dedicated weighbridge has been installed so lorries can be precisely weighed to ensure they are loaded fully.
The supplier estimates these measures will be the equivalent of taking 800 road tankers off nearby roads each year.
Phil Pick, marketing controller for cider at Molson Coors, said: “Aspall is one of Suffolk’s most well-known exports. It’s been produced at the same site for nearly three hundred years and our investment in the Cyder House will ensure this continues for many more to come.
“Coupling the brand’s provenance with a multimillion-pound TV-led marketing campaign is a truly exciting prospect. It will further raise Aspall’s profile and help capitalise on the growth in popularity of premium ciders, that our newly rejuvenated Cyder House is ready to meet.”
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