WKD Mixd

SHS Group has rebranded its canned WKD Mixed cocktails range, relaunching under a new name, WKD Mixd.

The lines are available from August in three new flavours: Raspberry, Rhubarb & Vodka; Apple, Elderflower & Gin and Peach, Passionfruit & Rum.

The 250ml slimline cans will be available in single non-price-marked and £1.69 price-marked packs and multipacks of 12.  

The relaunch will be supported by a social media ‘All Mixd up and ready to go’ campaign, with the supplier also rewarding shoppers with a range of Mixd-branded giveaways online.

Alcohol price rises as government closes tax loophole

To help drive sales, the supplier said 30,000 cases of WKD bottle multipacks of 10 will contain 50p off single-can vouchers and the new WKD Mixd range will be cross-promoted on the brand’s four-pack formats.

Promotional activity will also be available with CheckoutSmart, a cashback app, offering thousands of free cans to consumers through participating retailers.

Nick White, head of marketing at SHS Drinks, said: “The new WKD Mixd offers a range of grown-up flavours, each with a twist, in a convenient canned format. At 5% ABV, the range delivers the level that consumers are seeking for RTD products.

Read more product news