WKD canned cocktails

WKD Venom and WKD Anti Venom are inspired by the popular pub drink of the same name.

The drinks, which come in 12x440ml outers and have an ABV of 6.5%, will be available in Bargain Booze, Booker Scotland and Bestway. They will be available in £2.69 price-marked cans.

Karen Salters, group director of SHS drinks, said: “This launch is all about WKD driving growth with a convenient product that reflects consumers’ on-trade habits and preferences.”

The launch will be backed by social media activity and retailers can drive sales in store with branded PoS.