Wholesalers are helping retailers tap into the thriving craft beer sector by expanding ranges and educating shop owners on the category, as supermarkets continue to announce range expansions.

Asda is the latest retail giant to reveal a big craft beer expansion, behind Waitrose, Tesco, Sainsbury’s and Morrisons – a sign the category still offers plenty of opportunity.

Naeem Khaliq, symbol group controller at United Wholesale Scotland, said the wholesaler had recently more than doubled its range as a result of customer demand.

“We’ve now set up a section dedicated to craft beer and make sure we have offers on speciality beers,” he said. “It’s also about informing retailers about the changing market and the bigger margins they can enjoy if they stock these items.”

Last week, Blakemore published a new alcohol catalogue which is aimed at equipping retailers with the information they need to engage with customers and boost sales.

It features products from more than 80 different distilleries, cider mills and breweries across the UK.

Blakemore Fine Foods commercial manager Patrice Garrigues said: “Consumers are becoming more adventurous so variety, flavours and formats to suit every shopper’s needs are key to success.”