Halewood International is bringing extra sales to life in February with Tsingtao’s ‘8 immortals’ marketing campaign.

The concept is supported by press ads, social media and outdoor activity in London, Manchester, Glasgow and Liverpool.

The campaign focusses on eight characters from Chinese folklore, which have been given a modern look. It forms part of Tsingtago’s “speaking Chinese” campaign, which promotes the brand’s roots in Chinese culture.

James Wright, head of spirits & agency brands at Halewood International, said the campaign will attract young, aspirational consumers to the Tsingtao brand, who are looking to trial different world beers.