Following the launch of Molson Coors’ 60 Second Shop initiative, Sukh Gill of Nisa Horninglow Road, Staffordshire has seen sales soar by 20%.
The initiative is designed to help retailers appeal to shoppers looking for value, help them shop the fixture easier and cross-promote with other categories around occasions.
Sukh was approach by Molson Coors in the summer to trial the ideas and placed some of the free-standing display units in high footfall locations. He has since seen a 20% uplift on promotional products in these displays.
“As shopper habits are now changing to buying little and often, I believe that we have a great opportunity to increase sales by selling more linked purchases across categories by using clever merchandising, promotional activities and PoS,” he told Retail Express.
Molson Coors is also encouraging retailers to use technology to drive sales and is giving five retailers that sign up to the website a digital makeover for their store.
Sukh is on a WhatsApp group with several other retailers that share ideas. He also promotes special deals on Facebook and highlights certain products for specific events.
Sign up today!
For news, insights and the latest product opportunities for you to cash in on.
We use some essential cookies to make this website work. These cookies aren't used to track you. We'd like to set additional cookies to understand how you use our website. This information is used to improve our services.
Our website uses one or more analytical statistical data collection programs to assemble records about who uses the site, from where, how often, what pages, how long on each page, and many other items of statistical importance that allow us to improve our effectiveness in the supply of web experiences.
The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. Information is collated into a series of reports and is studied on a regular basis.
The stats that these cookies generate are anonymous and cover things such as;
Some pages may contain content from other sites, like YouTube or Flickr, which may set their own cookies. These sites are sometimes called ‘third party’ services. This tells us how many people are seeing the content and whether it’s useful.