Following the launch of Pimm’s Cider Cup Strawberry & Cucumber last June, the brand is adding three new flavours to its range.

Summer Fruits, Mango & Passionfruit and Plum & Red Apple, RRP £2.29, are the new Cider Cup flavours available to convenience retailers now in cases of eight.

Claire O’Neil, innovation commercialisation manager at Diageo, said: “Summer is a key sales moment for cider and as a brand long-associated with everything British, Pimm’s Cider Cup is a must-stock ahead of moments of national celebration, including Wimbledon and The Queen’s Patron’s Lunch.”