Asahi UK has extended its Peroni Nastro Azzurro range with a Stile Capri variety, launching later this month in Spar, Nisa, Bestway, Parfetts and Co-op.
Peroni Nastro Azzurro Stile Capri has a lower ABV (4.2%) than the brand’s core lager product and is aimed at younger consumers searching for great refreshment.
The new addition is inspired by the “taste of Capri, an island in Italy’s Bay of Naples,” according to Steve Young, sales director at Asahi UK.
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The line will be available in 3x330ml and 10x330m bottles packs and will be supported by a £3m integrated campaign to drive awareness.
Young added: “Peroni Nastro Azzurro Stile Capri represents a significant milestone for us and the sector – bringing an exciting and innovative new beer to the market, which is refreshingly light, matching perfectly to multiple occasions.
“Launching under the instantly recognisable and much-loved Peroni Nastro Assurro Masterbrand range, this new launch is a strong proposition for all operators and retailers to gain value from the high-potential and lucrative sunshine beer category.”
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