Martini is targeting the 25 to 34-year-old market with a new campaign.
Starting with a short film, titled Begin Desire, the campaign highlights the brand’s Italian roots.
Sandy Mayo, senior global category director at Martini, said: “Our new film combines the heritage of Martini with contemporary culture, but in a quintessentially Italian way.”
The film is part of a campaign being broadcast across Europe this month. Click here to watch the clip.
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