Halewood International has kicked off its first major marketing campaign since launching earlier this year.

The campaign will feature digital outdoor advertising and events at stores across the country. The brand is also working with wholesalers to make PoS kits available to independent retailers.

Alex Kennedy, brand manager at Halewood International, said there had been significant interest from both the trade and consumers since the company launched Lazy Jack’s earlier this year.

Said Kennedy: “The brand proved to be the most popular alcoholic drink throughout the events, reaching more than 10,000 consumers, and paired particularly well with a range of BBQ foods.”

Lazy Jack’s is a US-style cloudy cider that comes in a 355ml bottle and appeals to customers aged 22-30.