Wine sales are set to soar this Christmas as Jacob’s Creek launches a new campaign to promote the awards the brand has won.

The campaign includes more than two million limited-edition packs rolling out on the brand’s Shiraz, Chardonnay and Merlot.

Three ways to drive wine sales this Christmas
Help shoppers trade up by stocking wine in order of ‘good, better, best’
Host sampling evenings to engage with your shoppers  
Promote your range on social media so that shoppers know they can come to you ahead of parties and gatherings

The packs will contain a neck tag that promotes Jacob’s Creek as ‘Winner of over 7,000 awards’.

Jacob’s Creek is supporting these packs with a nationwide print and outdoor advertising campaign located near to shops.

Toni Ingram, wine & champagne head of marketing at Pernod Ricard, said the campaign will make customers more interested in the brand’s Classic range and make sure the brand stands out on the shelf more.

“Our research shows that awards are a strong motivation in the final purchasing decision at the wine fixture,” she added.