Jack Daniel’s is working with retailers to bring music to convenience stores this summer as part of its Jack Rocks campaign.

The brand is teaming up with retailers for six weeks to offer shoppers the chance to win hundreds of ‘Jack Rocks the House’ party kits. The kits include a free-standing bar optic, t-shirts, beanbags and ice buckets.

Bespoke displays for Jack Daniel’s Old No.7 and Tennessee Honey are available for retailers to promote the competition.

In store posters and consumer leaflets encourage customers to enter the competition online for a chance to also win a branded Jack Daniel’s guitar.

Crispin Stephens, head of commercial planning & activation at Bacardi Brown-Forman Brands, said: “As consumers continue to enjoy social gatherings at home, there is a real opportunity for Jack Daniel’s to capitalise on the American Whiskey trend in the off-trade.”