Diageo’s latest print campaign for Haig Club, Make Your Own Rules, featuring David Beckham, aims to challenge the traditional myths surrounding Scotch, encouraging more people to buy into the category.  

The campaign features a series of three print adverts, each with a tagline that challenges a common myth about Scotch, such as ‘Who says whisky is for quiet nights in?’ 

The new campaign images also feature a redesigned brand logo, which includes the creation date 1627 of the whisky house.  

Ronan Beirne, global brand director for Haig Club, said: “Our philosophy on Haig Club has always been that our versatile whisky is perfect for making your own rules on how, where and when to enjoy it.”

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