Diageo has extended its gin range with Gordon’s Sicilian Lemon, now available through Booker and One Stop.
The gin is available from Booker’s website in cases of six for £69.99 plus VAT and offers retailers a profit on return of 28.2% when sold at its RRP of £19.49.
Booker describes the product as a Mediterranean twist on the original recipe, made with juniper and lemons.
Harry Singh Hallen, owner of Londis Carstairs Junction in Lanark, quickly stocked the product after spotting it in a nearby Wetherspoons.
“I’ve had it in for less than 24 hours but I’m selling it at £17.99 and expect that I’ll have completely sold out by Friday,” he told betterRetailing.
Gordon’s Sicilian Lemon follows the launch of Gordon’s Pink Gin in 35cl bottles in July last year.
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Henrietta Reed, Gordon’s senior brand manager, described the product as an “outstandingly zesty gin, which delivers a zesty twist for consumers”.
“There is an ever-increasing appetite for different styles of gin.,” she added.
The product will be available from supermarkets from 10 March.