Retailers can now offer their thrill-seeking customers a chance to win a series of adventures with a new on-pack promotion on Coors Light.

The £2.8m ‘subzer-0° adventures’ promotion on 3.8 million packs will give away prizes such as a long weekend glacier hiking in Iceland, Olympic bobsleighing in Austria and snow zorbing in the UK.

The promotion will cover all Coors Light lines and can be backed in store by PoS. The campaign will also be supported by TV and video on demand advertising, as well as social media activity until October.

For more information about how your customers can enter the competition, click here.