Brothers Cider to launch Cherry Bakewell variety

Supplier aims at younger shoppers with 4.0%, vegan and gluten-free cider

brothers cider cherry bakewell

Brothers Cider will be launching a new Cherry Bakewell variety from the end of March.

Available to convenience and wholesale in 330ml and 500ml bottles with a 4.0% ABV, the new flavour is also vegan and gluten-free.

Its launch comes with cherry trending at +32% in the categories of strongest and future alcoholic flavour trends to watch.

Brothers Cider credits independents with helping drive growth

The supplier hopes to target gen z and millennial shoppers by tapping into their preferences for flavours, following the success of its 2021 Pink Grapefruit and Honeycomb launches.

It hopes to also capitalise on upcoming celebratory occasions such as the Queen’s Jubilee and the return of Glastonbury Festival.

Nicola Randall, senior marketing manager at Brothers, said: “We are well-known for our exciting and innovative flavours, therefore we are confident that Cherry Bakewell is the perfect addition to our portfolio and one that will continue our momentum as the fastest-growing flavoured cider brand in the market.”

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