Absolut flavour

Pernod Ricard is adding a ready-to-drink Raspberry & Lemon variant to its Absolut Vodka portfolio to offer shoppers more flavours.

Read more: Pernod Ricard bolsters Absolut pre-mix range with Raspberry and Lemon

Push the Buttons

Mars Wrigley Confectionery’s Maltesers Buttons product launch will be backed by a £1.3m digital advertising campaign.

Read more: Mars Wrigley Confectionery announces 'biggest confectionery launch of the year' with Maltesers Buttons and Truffles 

Fire, smoke and Jaguars

Kerry Foods’ partnership with American football team the Jaguars will see Fire & Smoke become its ‘official meat partner’ in the UK.

Please the cheese

Mizkan’s sampling tour of Branston Pickle is aimed at reinforcing it as the perfect partner for cheese, following its ‘Please The Cheese’ campaign.

Upgraded apple 

PepsiCo has redesigned its Copella brand’s bottles to increase the focus on the soft drink’s quality and provenance.

SoooOO tasty

FrieslandCampina’s ‘SoooOO Tasty’ campaign is aimed at 16-24-year- olds and will be supported by sampling activity.

Quaker drinks

PepsiCo is expanding its Quaker portfolio with the introduction of a new breakfast drinks range this month. 

Read more: Quaker taps into growing breakfast drinks market

Paris: Rollover

Rollover has teamed with Mission: Impossible to offer a romantic trip for two to Paris, including a helicopter trip to Versailles.

Read more: Rollover Hot Dogs announces new partnership with Mission: Impossible

A cleaner fragrance

Disinfectant brand Zoflora has created two limited edition fragrances, Tropical Twist and Paradise Peach.