Activia is launching its ‘It Starts Inside’ marketing campaign, encouraging consumers to enjoy the product as part of a healthy lifestyle.
Volvic is launching new bottle shapes: the 50cl plain format, which is available now, and the 75cl format, which will launch later this year.
JTI is extending its Sterling Dual portfolio with two launches, Sterling Dual Superkings 20 and Sterling Dual Double Capsule King Size 20.
P&G’s Bold new 3-in-1 range will launch at the end of January alongside print and TV advertisements, and in-store promotions.
Quorn is unveiling a £14m brand support package to showcase how to make dishes using Quorn, with a year-long TV ad campaign.
Bodega Trivento has announced the launch of the 2017 edition of Trivento Reserve Malbec with an ‘Outstanding Vintage’ roundel on the label.
KP Snacks has announced the launch of a new McCoy’s Paprika flavour, building on the brand’s performance which achieved 14.5% growth in 2017.
Otis’ new Champagne & Strawberry Donut can be served on its own, on-the-go, or as part of an incremental deal alongside a hot drink.
The new Tropicana range taps into the growing functional juice segment and features two 330ml variants for the impulse channel: Vitality and Berry Boost.