Cadbury’s football comp

Mondelez’s on-pack Match & Win promotion for Cadbury gives shoppers the chance to win prizes such as Premier League tickets and cash.


A sales-boosting safari

New Maynards Bassetts Soft Jellies Wild Safari are available in 160g bags, helping retailers increase sales in the confectionery category.

Bud Light knows the score

AB InBev has announced Bud Light as the official partner and official beer of the England senior men’s football team.

Tricks and treats

Tangerine Confectionery has launched two products for Halloween this year: Barratt Trick or Sweet bucket (450g) and Barratt Tricks Mix bag (180g).

VK’s watermelon twist

Global Brands has added a new Watermelon flavour to its VK portfolio, following consumer demand for the popular taste.

Tickets to a sweet Sunday

Mars Wrigley Confectionery’s ‘Sweet Sundays’ promotion offers consumers free cinema tickets through chocolate brands such as M&M’s and Maltesers.