Next month, Friesl and Campina is launching a £200,000 advertising campaign for Yazoo’s no added sugar range. It will be advertised across cinema, YouTube and social media for 13 weeks.
Mondelez is aiming to drive category growth with Oreo by appealing to young adults with a new on-pack promotion across the range, called The Great Oreo Cookie Quest.
Pladis is introducing a Hazelnut flavour to its Hobnobs Nibbles range (RRP £1.99 for 120g). The Nibbles range is estimated to be worth £15m.
Nestlé's flagship brand KitKat is launching an on-pack promotion that will give consumers a chance to win a ‘Joe the Mug’ mug.
Thatchers has introduced recyclable cardboard packs for its cans of four ciders – Thatchers Gold and Thatchers Haze to reduce its use of plastic.
Popchips has launched a new out-of-home ad campaign to appeal to health-conscious consumers, by focusing on the chips being ‘popped’ and not fried.
AB InBev is announcing Stella Artois’ partnership with Water.org. For every co-branded limited-edition bottle or can purchased, access to one month of clean water is provided to someone in the developing world.
Unilever has announced a new Chocolate & Hazelnut Praliné flavour to its Magnum tub offering, which is paired with a TV advert. Magnum Tubs have an RRP of £3.85 for 440ml.