Treasury Wine Estates is expanding its Blossom Hill Gin Fizz range with a can format, which has an RRP of £2.50.
Available in Lemon & Rosemary and Rhubarb flavours, the launch comes as the canned wine market is growing at 132% year on year, now worth £1.8m.
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The flavours will be available in 200ml format with an ABV of 8.5%, and contains flavoured water and gin.
Ben Blake, Europe head of marketing at Treasury Wine Estates, said: “Since launching last year, Blossom Hill Gin Fizz, has achieved more than £2.5m in value sales.
“With the rise of on-the-go formats in the drinks industry, it seemed a natural fit to launch an RTD format.”
The company recommends shoppers serve Lemon & Rosemary with a slice of lemon and a sprig a rosemary. A slice of orange and a sprig of thyme is suggested with Rhubarb.