Ab InBev has introduced six new label designs for its Beck’s brand as part of its ‘Be Kreativ’ campaign, which will be available till December.  

The labels have been created by six artists, and 10 million limited-edition labels will be available to retailers. 

Tatiana Stadukhina, marketing director at AB InBev, said: “Our collection of designs will help retailers tap into the trend for bespoke, limited edition packaging – as well as the demand for brands that not only cater to the needs of consumers, but also align with their personality and values.”

The brand’s ‘Be Kreativ’ campaign is designed to support the work of musicians, writers, coders through its online platform. The launch will also be supported by a partnership with Print Club London, a London-based studio specialising in the art of screen-printing.

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